A random collection of things that inspire, interest and trouble me
from the world of design, politics, art and culture.

Eye tests

Posted: December 12th, 2009 | Author: ktcita | Filed under: medical design, typography | Tags: , , | No Comments »

The standard eye test chart is such a recognised artefact in western culture that it has been frequently hijacked by designers to use in their products, layouts, t-shirts and prints. Designers do this, I think, as they appreciate the simplicity of the typography and the purity of the functional form of the chart. Unlike the use of a certain red cross, the overuse of the eye chart typography is not likely to find the designer the subject of a lawsuit. It could however be a design cliché worth avoiding unless you can do it well.

Some designers, however, have augmented the design in a commercially successful way, for example, this print by the Keep Calm and Carry On‘s founding duo Hayley & Lucas:


I had my eyes tested today and was introduced to two eye charts that are used for young children and illiterate people. The Lea test (according to Wikipedia) was developed by a Finnish ophthalmologist Lea Hyvärinen in 1976. It uses simple line drawings of an apple, a house, a square, and a circle rather than the usual letters. Can’t say that the apple is particularly successful.


The other test, the “Tumbling E Chart” was also developed in 1976 by Hugh Taylor and is used to test the visual acuity of illiterate people.


One interesting fact that Wikipedia has alerted me to, in regards to the standard Snellen chart, is that the letters are not a standard typeface but a specially drawn font that has equal weighting between the black lines and the white space of each letter. Only the letters C, D, E, F, L, N, O, P, T, Z are used, and the height of the letter is five times the width of the line.


Posted: October 30th, 2009 | Author: ktcita | Filed under: typography | Tags: , | 1 Comment »

hese ‘Daily Drop Caps‘ by illustrator Jessica Hische are tops. Although now I will have to add some lorem ipsum to fill out the paragraph as it’s far too early to write intelligent content. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec mauris lorem, luctus nec imperdiet a, porttitor eget erat. Quisque suscipit congue neque id adipiscing. Vivamus ornare nisl id lacus egestas quis varius dolor vehicula. Cras ac lacus in massa sagittis sollicitudin quis in lorem. Aliquam et diam ac massa convallis tincidunt.

New business cards part 1.

Posted: September 15th, 2009 | Author: ktcita | Filed under: personal, typography | Tags: , , | No Comments »

This is going to take a while, but I am loving. I found the Linotype Futura collection at the department and got busy with some ego-alphabetica… Do you think having all Ks is too much? More pics on my Flickr. More pics to come after tomorrow.