I was recently requested to write a review on Qype of a B&B* I stayed at in Italy. I was impressed with the manner in which Qype asked me for my review: “write as if talking to a good friend (in front of your mother)”. This prompt for more ‘natural language’ was a friendly way of making sure that Qype reviewers are not tempted to write in an overly formal manner. The Qype content, therefore, remains friendly, open and approachable.
*it’s a great B&B btw if you are ever in the Lecce area