Natural language

I was recently requested to write a review on Qype of a B&B* I stayed at in Italy. I was impressed with the manner in which Qype asked me for my review: “write as if talking to a good friend (in front of your mother)”. This prompt for more ‘natural language’ was a friendly way of making sure that Qype reviewers are not tempted to write in an overly formal manner. The Qype content, therefore, remains friendly, open and approachable.

text on Qype asking for review in natural language

*it’s a great B&B btw if you are ever in the Lecce area