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	<title>Kimberley Crofts &#187; behaviour change</title>
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	<link>http://www.kimberleycrofts.com/wordpress</link>
	<description>a designer living in Sydney</description>
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		<title>Selling the sizzle</title>
		<link>http://www.kimberleycrofts.com/wordpress/behaviour/selling-the-sizzle/</link>
		<comments>http://www.kimberleycrofts.com/wordpress/behaviour/selling-the-sizzle/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 14:52:55 +0000</pubDate>
		<dc:creator>ktcita</dc:creator>
				<category><![CDATA[behaviour]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA["climate change"]]></category>
		<category><![CDATA[behaviour change]]></category>
		<category><![CDATA[Futerra]]></category>
		<category><![CDATA[positive framing]]></category>
		<category><![CDATA[Selling the sizzle]]></category>

		<guid isPermaLink="false">http://www.kimberleycrofts.com/wordpress/?p=672</guid>
		<description><![CDATA[Have just read Futerra&#8217;s report Selling the Sizzle. It is a basic outline of how, through positive framing, climate change activists can radically change people&#8217;s behaviour toward climate change. It&#8217;s all about making the actions desirable so that people actually take them. For, &#8220;without public support the Cynics win by default. All they need is [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Behaviour change through &quot;fun theory&quot;</title>
		<link>http://www.kimberleycrofts.com/wordpress/behaviour/behaviour-change-through-fun-theory/</link>
		<comments>http://www.kimberleycrofts.com/wordpress/behaviour/behaviour-change-through-fun-theory/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 12:40:26 +0000</pubDate>
		<dc:creator>ktcita</dc:creator>
				<category><![CDATA[behaviour]]></category>
		<category><![CDATA[behaviour change]]></category>
		<category><![CDATA[fun theory]]></category>
		<category><![CDATA[musical stairs]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[waste]]></category>
		<category><![CDATA[world's deepest rubbish bin]]></category>

		<guid isPermaLink="false">http://kimberleycrofts.wordpress.com/?p=508</guid>
		<description><![CDATA[A competition from Volkswagen is asking people to think of ways to induce behaviour change through fun, they call it Fun Theory. You may have already seen the video of how music made taking the stairs more fun than riding the escalator: [youtube=http://www.youtube.com/watch?v=ivg56TX9kWI&#38;feature=related] Or perhaps you have seen this one, the world&#8217;s deepest bin which [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Keep Britain Tidy</title>
		<link>http://www.kimberleycrofts.com/wordpress/behaviour/keep-britain-tidy/</link>
		<comments>http://www.kimberleycrofts.com/wordpress/behaviour/keep-britain-tidy/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 10:10:14 +0000</pubDate>
		<dc:creator>ktcita</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[behaviour change]]></category>
		<category><![CDATA[Keep Britain Tidy]]></category>
		<category><![CDATA[litter]]></category>
		<category><![CDATA[littering]]></category>
		<category><![CDATA[Thames Valley University]]></category>
		<category><![CDATA[The Big Tidy Up]]></category>

		<guid isPermaLink="false">http://kimberleycrofts.wordpress.com/?p=415</guid>
		<description><![CDATA[I was recently taking a walk to town via the Thames Valley University when I saw a teenage girl drop a half-finished pack of chips on the ground in front of a bin. More disturbing than the fact that she was eating deep-fried chips at 10am was that she seemed to be littering to impress [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Greengaged</title>
		<link>http://www.kimberleycrofts.com/wordpress/behaviour/greengaged/</link>
		<comments>http://www.kimberleycrofts.com/wordpress/behaviour/greengaged/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 22:57:56 +0000</pubDate>
		<dc:creator>ktcita</dc:creator>
				<category><![CDATA[behaviour]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[behaviour change]]></category>
		<category><![CDATA[Grengaged]]></category>
		<category><![CDATA[sustainable]]></category>

		<guid isPermaLink="false">http://kimberleycrofts.wordpress.com/?p=343</guid>
		<description><![CDATA[If you are in London or surrounds and interested in issues of sustainability, check out these two events staged as part of the 2009 London Design Festival. You need to register to attend these events put on by Greengaged. Design for life: barriers to behaviour change (curated by Ed Gillespie) September 21, 2009. 8.30am to [...]]]></description>
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		<slash:comments>0</slash:comments>
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