A random collection of things that inspire, interest and trouble me
from the world of design, politics, art and culture.

Labelling for sustainability

Posted: April 9th, 2009 | Author: ktcita | Filed under: certification | Tags: , , , , | No Comments »

The European Union Ecolabel:can be used by goods and services which have a lighter environmental footprint than similar products performing the same function”FAQs and the company that runs the scheme with the government is TUV NEL Ltd. The label is now attached to campsites.

Sustain are a farming and food alliance that has done campaigning on eco food labeling. Also work on misleading consumers with unethical use of terms such as “local”, “seasonal” and “farmers’ market”.

Government report on eco labelling Commons Environmental Audit Committee report.

PAS 2050 is a UK government project to help companies ascertain and then label how much embodied greenhouse gases are contained in their products.

Purchasing of certified products

Posted: April 8th, 2009 | Author: ktcita | Filed under: Uncategorized | Tags: , | No Comments »

In a 2007 DEFRA survey, 8 out of 10 people had awareness of the Fair Trade range of products. They were only told the name, not shown the label. I wonder what the recollection would be like if they were shown the label?

The report can be downloaded here

Other results are

  • 34 per cent had heard of timber products certified by the Forestry Stewardship Council or timber from sustainable sources;
  • 21 per cent had heard of fish certified by the Marine Stewardship Council or fish from sustainable sources;
  • 16 per cent had heard of Red Tractor meat12;
  • 15 per cent had heard of Freedom food;
  • Four per cent had heard of LEAF Marque Food.

Above average levels of awareness were consistently shown by people in the higher social grades (and correspondingly, those with higher incomes and broadsheet newspaper readers).

45% of people who had heard of Fair Trade had bought products from that range. Other ranges had lesser results.

As well as being more likely to be aware of these products, those in higher social grades were also more likely to say they made an effort to purchase them.