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Communicating Communicatively with Campaign Audiences

Posted: April 9th, 2009 | Author: ktcita | Filed under: communication | Tags: , , , , , | No Comments »

Sense-Making Methodology: Communicating Communicatively with Campaign Audiences
Brenda Dervin & Micheline Frenette p69-87

Treating communication as dialogue (i.e., commmunicatively) requires fundamental redefinitions of the terms audiences and campaigns. In one sense, both terms are no longer applicable—audiences become peers and collaborators—and if there are “campaigns” involved, they are two-way. p69 Read the rest of this entry »