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	<title>Kimberley Crofts &#187; positive framing</title>
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		<title>Selling the sizzle</title>
		<link>http://www.kimberleycrofts.com/wordpress/behaviour/selling-the-sizzle/</link>
		<comments>http://www.kimberleycrofts.com/wordpress/behaviour/selling-the-sizzle/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 14:52:55 +0000</pubDate>
		<dc:creator>ktcita</dc:creator>
				<category><![CDATA[behaviour]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA["climate change"]]></category>
		<category><![CDATA[behaviour change]]></category>
		<category><![CDATA[Futerra]]></category>
		<category><![CDATA[positive framing]]></category>
		<category><![CDATA[Selling the sizzle]]></category>

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		<description><![CDATA[Have just read Futerra&#8217;s report Selling the Sizzle. It is a basic outline of how, through positive framing, climate change activists can radically change people&#8217;s behaviour toward climate change. It&#8217;s all about making the actions desirable so that people actually take them. For, &#8220;without public support the Cynics win by default. All they need is [...]]]></description>
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